Sodastream - Push It Real Good

Challenge

SodaStream was ready to make noise with a bold new campaign—Push It Real Good—driven by music, rhythm, and personality. But making a hit in one language is one thing—translating it across borders without losing the beat? That’s a whole different track. They needed the brand song adapted for Dutch, Flemish, and French markets, each with its own rhythm, tone, and cultural flavor.

Creative Approach

Turn a global brand track into three localized hits each with its own voice, but all pulsing with the same energy. We treated each version like a new remix: keeping the essence of the original while allowing local flavor to come through in the lyrics, delivery, and sonic tone.

Result

We began with the original English brand track and dove into multiple demos per language—experimenting, refining, and testing the musicality of every line. We fine-tuned the Dutch and French versions to sound distinct yet compatible across overlapping markets. We worked closely with voice talents—not just for sync, but for attitude. Every voice was cast to match the energy on screen and the brand’s bold tone. We didn’t just translate. We re-performed, shaped, and rebuilt the track to make sure each market got a version that felt made for them. The result? A multilingual music-led campaign that keeps its punch, rhythm, and swagger, no matter the language. SodaStream didn’t just go global. They did it with flow.