Insight
So here’s the deal, when most people hear the words "DIY home renovation", they immediately run for the hills. Pipes, wires, drills, it all sounds like a stress fest. But Easykit makes it EASY. Just follow the flow, and before you know it, your dream home starts coming together like magic.
But how do you take stress-free renovation and turn it into a whole mood? Together with Amphion, we cranked up the energy and dropped a fire rap track.
Challenge
Easykit wanted to change that perception of the typical high-stress renovation experience. Their mission was clear: anyone can build their dream home without the panic. But how do you take something technical and make it feel emotional, cool, and effortless, especially for a new generation of homeowners?
Creative Approach
Instead of explaining how Easykit works, we decided to make people feel it and turn DIY into a soundtrack. We transformed renovation into rhythm, crafting a custom rap track and TV commercial that made pipes, wires, and drills sound like part of the flow, not the fear. Because when you follow the right beat, even the toughest jobs become easy.
Result
We brought the energy from the studio straight to the screen with a high-energy TV commercial that showed real people transforming their spaces with confidence and style. Bold photography gave it a look that felt more lifestyle than hardware store. Meanwhile, the custom track dropped like an anthem, creating a full sensory experience that didn’t just promote DIY but redefined it.
Behind The Project
At Pelican Street, collaboration isn’t an afterthought, it’s the core of how we move.
Director Guy Goossens brought a sharp cinematic eye, photographer Lewis Prempeh captured the soul of the campaign in vibrant stills, while our creative team and producers made sure every beat, every frame, every message stayed true to the spirit of Easykit. It isn’t just about building homes, it’s about building confidence.
When sound, story, and visuals move together, the audience moves with them. That’s the Pelican Street way.
Thank you for reaching out. Our team will contact you shortly to arrange a call. We look forward to speaking with you soon.
