Insight
With D'artagnan we wanted to bring in fresh, young talent to the Burger King squad. But let’s be real, Gen Z isn’t reading job listings. They vibe to music, scroll TikTok and have AirPods glued to their ears. So, what did we do? We turned recruitment into a banger.
Challenge
How do you recruit a generation that doesn't read job listings but lives in sound and movement?
Creative Approach
Instead of telling Gen Z to "apply now," we made them feel it, turning recruitment into a hit track. We teamed up with artist Bryan MG and built a brand song that didn’t just say "come work here”, it made people want to be part of the movement. Because if you want them to listen, you have to speak their language and their language is music. With a music video locked in, crisp photography delivered and Spotify ads in place, everything was set for maximum impact.
Result
A full-scale, culture-first campaign that made job applications feel like something you’d actually want to click on.With a whopping 84% increase in job applications, visitors spending 62% more time on the job site, and a mouthwatering conversion rate of 11%, this campaign definitely left us hungry for more.
Behind The Project
At Pelican Street, we believe the best work doesn’t happen in silos.
It happens when creative minds move together.
The Burger King project was a perfect example of that rhythm. From the very first beat, it was a full team movement. Director Leo Cosme brought a sharp cinematic eye and the kind of storytelling that feels real, not forced. Photographer Daniil Lavrovski captured the spirit of the campaign with visuals that hit just as hard as the music. Our creative team and producers kept the engine running, aligning the sound, the look, and the story into one seamless vibe. Every decision, every shot, every note came from open collaboration. No egos, just energy.
This is what drives Pelican Street. Creativity moves faster, hits harder, and feels deeper when the whole crew plays in rhythm. That’s not just how we work. That’s who we are.
Thank you for reaching out. Our team will contact you shortly to arrange a call. We look forward to speaking with you soon.
