Insight
Sleep isn’t just something you need, it’s something you crave. We found that the real power of Loop Dream wasn’t just comfort or silence but the freedom to disconnect from the world, anywhere. From the chaos of parenting to the noise of travel to the buzz of a festival field. Dream becomes a moment of bliss in the middle of it all.
Challenge
Loop wanted to create visibility and emotional connection around their new product, Dream. A premium earplug designed for deep, comfortable sleep. But sleep is a personal, emotional space. Most brands talk about it clinically. Loop wanted more than that. How do you turn passive noise reduction into something people actually feel?
Creative Approach
"Dream Makes Sleep Easier." Not just a product benefit, but a creative platform. Together with Loop, we turned everyday moments into abstract dreamscapes, blending relatable life scenes with social-friendly storytelling and sonic calm. Instead of positioning Dream as another sleep aid, we treated it like an escape hatch to your own bliss, wherever you are.
Result
We produced a multi-format campaign centered around three dreamlike stories, each brought to life through moving stills that feel like slowed-down memories. Designed as high-performing social assets, they stop the scroll and spark curiosity about this new product.
Behind The Project
Collaboration is everything.
From concept to execution, the campaign was shaped by an international team that understands how to blend emotion, aesthetic and rhythm into something immersive. Both Pelican Street’s and Loop’s creative teams worked hand in hand to perfectly capture the visual expression of the brand’s purpose. Daniil Lavrovski & Louis Devogele captured the softness and humanity of each scene, while our sound design team added the final emotional layer with a score that supports, not competes.
As always, Pelican Street moved as one. Story, visuals and sound all working in rhythm to create something honest, tender, and just a little surreal.
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